In the field of marketing via digital channels, it’s the David and Goliath story that is always taking place. Small-sized businesses with few resources seek ways to compete against the industry’s giants. The most crucial element in this fight is the search results page (SERP), where businesses compete for clicks and visibility. One of the most efficient strategies for small companies in the race is Search Engine Optimization, also known as SEO.

Then, what is SEO (seo คืออะไร, which is the term in Thai)? SEO is a technique for making a website more efficient in receiving non-paid (or “organic” traffic from the search results page. Simply put, it’s making your website appear more attractive to search engines and increasing the likelihood of showing up higher in the search results.

The Small Business SEO Challenge

For smaller businesses, the task of SEO can be intimidating. Smaller businesses often do not have the vast resources larger businesses can devote to SEO. However, with the right strategy, smaller enterprises can use SEO to even play on the field.

Here’s how a small-sized business was able to achieve exactly this.

The Underdog: A Local Bakery

The case study we are discussing is the local bakery located in the city of a thriving, with well-established chains of food. The bakery boasted a well-designed website and a solid local reputation, but it was struggling to establish itself on the internet. There was a website; however, it was not optimized for search engines which meant that the website was virtually unnoticed when it came to the search results.

The SEO Strategy

The bakery opted to employ an all-encompassing SEO strategy:

Keyword Research: The researchers began by finding the terms prospective customers used when searching for bakery products or purchasing baked items online.

Content creation: Using these terms and phrases, they developed an online blog where they provided baking advice, recipes, and stories from behind the scenes of the baking process.

On-page SEO The site’s headers, metatags and content on the page match the keywords.

Local SEO: The Company claimed its business was listed on Google My Business and made certain that its address, name, and phone number were consistent across all online platforms.

The Results:  After six months of diligent SEO work and efforts, the bakery experienced significant improvements in its internet visibility. Traffic to their site was up by 20%; in addition their website began to appear at the top of results on search engines for a variety of specific keywords.

The increase in visibility directly affected the bottom line of their business, as did an increase in the number of online orders and foot customers to their store.

Lessons Learned:  The case study in question proves the value of SEO for small-scale companies. The study proved that, with a strategic approach, small-scale bakeries could beat out larger food chains.

It’s not a unique story. Countless small companies are using SEO to establish themselves in an industry that giants dominate. One of the most important lessons to take away is regardless of how you are a small business, with the proper SEO techniques and strategies; you can take on the biggest companies and succeed.

In the fight to win SERP dominance, SEO is the slingshot that can assist David in standing strong against Goliath.